How To Start A Successful Blog For Your Business In 2020

0
14

Mailshake is an online tool that helps marketers generate leads, build relationships, and promote their content. Their business blog covers how to generate leads, successfully send cold emails, and the occasional deep dive on content marketing. Recent posts have been on topics like improving your email deliverability and how to land quality guest posts.

Small Business Trends

They produce three distinct businesssclub.coms on marketing, sales, and customer success. The blogs are large, publishing multiple posts per day from a large number of contributing and staff writers, with extensive coverage on every topic they choose to write about. Copyblogger started in 2006, and their mission is to teach people how to create great online content. What started as a one person blog has turned into a digital commerce company, Rainmaker Digital. Sign up for a free account, and each week you will receive SEO, social media, blogging, and email marketing tips.

business blog

Done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and also help you to reach new markets. Unfortunately, many small businesses are yet to wake up to the benefits of this tool. Valid reasons range from lack of time for writing the blog posts to a lack of ideas for quality posts.

If your blog posts are simply product promotions or service pitches, don’t bother blogging. Search https://businesssclub.com/ engines are not the only place that you can work to drive more organic traffic back to your site.

is a great way to improve your reach online and build stronger relationships with your customers. The more quality content that you produce over time, the more opportunities you have to reach new leads and influence more conversions. Though blogging takes time to work its magic, it pays off in the end by helping your business drive both new and repeat sales over time. A business blog is one of the most cost-effective and easiest ways to promote your business.

  • If your blog posts are simply product promotions or service pitches, don’t bother blogging.
  • Of course, your products or services will be part of the solutions you provide in your posts, but in a subtle, helpful way.
  • Posts that help them solve problems or include tips to make something in their life easier or better are far more interesting to potential leads than in-your-face ads.
  • One of the biggest benefits of business blogging is the ability to provide value to visitors.

business blog

Our blogs tackle a variety of topics, like helping small business owners create small business growth strategies, manage payroll, understand accounting, etc. On top of its popular ecommerce platform, which is used by thousands of online retail businesses around the world, Shopify provides an array of useful advice through its blog.

However, the company’s blog is a valuable resource in its own right. Spread across three separate blogs – marketing, sales and customer success – it covers the key topics affecting most businesses in the digital age. Quuu helps marketers find great content to share on their social media channels, automatically posting approved content across their accounts. Quuu uses their business blog to teach people how to improve their social media and content marketing via digestible, actionable, and GIF-filled content.

Social media platforms like Facebook, Twitter, and Instagram also provide your business with new opportunities to drive traffic back to your site. In addition to sharing your blog posts on your company’s social media channels, you should also encourage your fans and followers to share the content with others who might find it valuable. When it comes to small businesses, blogging is virtually a must. Sales and marketing giant HubSpot supports many businesses with its range of software products, which includes content management, web analytics and SEO tools.

One of the biggest benefits of business blogging is the ability to provide value to visitors. Posts that help them solve problems or include tips to make something in their life easier or better are far more interesting to potential leads than in-your-face ads. Of course, your products or services will be part of the solutions you provide in your posts, but in a subtle, helpful way. You can even include testimonial-centered posts to nudge those considering a purchase to take that next step.

Here are my top tips for writing and building a successful business blog. Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. At my payroll and accounting software company, Patriot Software, we post approximately five times each week to update our blogs with fresh content.